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Gaining Charity Backlinks

One quick and easy way to help boost your organic rankings for high-value keywords today! Are you interested in helping your website rank for your most important keywords? One way to turn your website...

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Prevent competitors from stealing your search leads with branded keywords

If you’re looking for the most cost-effective, easiest-to-close leads for your business, your goal is to get to the people who already know (and trust) your brand, know they need what you sell, and are...

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How to recruit and retain the ideal talent for your team

Every business understands that finding and retaining the top talent for the needs of the company is one of the most important things any business can do to ensure success. Optimized Marketing has...

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Can Facebook generate leads for a brick-and-mortar business?

For most brick-and-mortar businesses, Facebook didn’t present a good ROI until it went public and started getting serious about revenue generation through marketing. Fortunately, now it has great...

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What Should You Expect from a Web Company?

Have you ever worked with a bad web marketing company? (These are the web companies that don’t want you to be able to hold them accountable for results because they don’t know what works, what doesn’t,...

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Why some businesses succeed and others just “hang in” there

On a balmy summer day, five years ago, two men excitedly stepped into the position of Owner/General Manager of their own Culligan Dealerships. These two men were very similar. Both their fathers had...

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15 things we did to become the Happiest Company in the World

In January of 2015 my team sat in a ski-in, ski-out lodge at the foot of the Rocky Mountains at Durango Mountain Resort on a Friday morning. As we do from time-to-time, we were playing a game. The game...

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How To Determine Your Small Business Marketing Budget

To determine what you should be willing to spend on marketing, you need to consider: Lifetime value of the customer Fixed Costs Variable Costs Marketing Costs Here’s an example of an existing company...

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Why SSL is important for small business websites and lead generation

Have you ever noticed some website addresses start with “http://” while others start with “https://”? What does that extra “s” mean and why is it so important? To put it simply, that “s” means your...

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How Culligan Dealers Can Successfully Sell Water Treatment Systems on Facebook

At Optimized Marketing, we get this question a lot from Culligan dealers: I’m hearing a lot about Facebook marketing. Should I be on Facebook? Does it work for water treatment? Well, let me start with...

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